Zachary Cichy — Marketing and design

01

IKEA × VAN GOGH

Winner—Van Gogh Foundation pitch competition, 2025

A campaign concept built on one premise: the furniture inside Van Gogh’s paintings has gone into production. Each piece was modelled in Blender from the source painting, rendered, and placed into a room built to match the original palette. Product names follow IKEA’s Swedish naming convention, derived from the work.

GAUGSTOL

After Gauguin’s Chair, 1888

Armchair | 199,-

TAMBOURIN

After Agostina Segatori Sitting in the Café du Tambourin, 1887

Café table | 299,-

Process

Modelled and rendered in Blender and Photoshop. Created for the Van Gogh Foundation pitch competition. IKEA branding used illustratively; not affiliated with or endorsed by IKEA.

02

PROOF OF TALK

Campaign film for a Paris-based conference, released as the lead promotional asset across the company's LinkedIn and X channels. I directed the look, produced the assets and cut the edit.

Content production & edit

Assets generated with Google Gemini

03

SHORT FILM

BLOWN AWAY

A young woman takes her dog for a walk. After a chance encounter, the line between daydreams and reality begins to blur.

2025 | Short film

Co-directed with Viggo Nilsson Hyden

Watch the film

04

WEB DEVELOPMENT

Four products taken from idea to launch.

SCENEPREP

Scene breakdown tool for actors. A script goes in; a structured analysis comes back across objective, inner life, relationships, beat map and the thought that starts the scene, each with its reasoning shown rather than asserted.

Next.js / React / OpenAI

CINESEEKR

A cinema directory covering cities across Germany, the Netherlands and France. A weekly scraper compiles community reaction to new releases into an automated recap post.

Next.js / React / Reddit API

NS REFUNDER

Users upload their Dutch rail journey history; the app checks each trip against the NS API and flags the ones eligible for a delay refund.

Python / Next.js / NS API

INSPO2FIT

Outfit generation from a written brief or an uploaded reference image, with a marketplace and social layer built around it. Marketed on TikTok and Instagram.

Next.js / React / OpenAI Images